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  1. User picture
    • tomgagaga on Sun 15 Nov 2009
    • 06:44:26 AM UTC

    365black.com

    This website is giving me a tingling feeling.

    When I visited it, it is a site by Mcdonalds saying that "The roots of the African-American history should not just be celebrated during Black History Month, but every day of the year."

    Does this warrant low on child safety, or privacy? I know the website is trying to convey something like

    "Hey whites! Come to mcdonalds.com"

    "Hey blacks! Come to 365black.com"

    Which explains a little bit of ethical discrimination?

Comments:

  1. User picture
    • g7w on Sun 15 Nov 2009
    • 03:08:09 PM UTC

    seems harmless

    IMO this is not a discriminatory website, it's simply another gimmick to attract a certain group of individuals to capitalize on — business expansion via demographics.

    Another example of this type of target-marketing would be:

    • Anheuser-Busch's black Budweiser site: africanamericanbud.com
    • Allstate's site: beyondfebruary.com

    Sticking with McDonalds... there is the
    Asian target site: myinspirasian.com
    Hispanic target site: meencanta.com
    I'm sure there's more...

    Back to 365black.com, checking the backlinks to this domain you get:
    essencemusicfestival.com
    howard-bison.com
    atlantafootballclassic.com
    speakmediablog.com - thinks it's a bad venture.
    dmnews.com
    whitelocust.wordpress.com - this IMO is racist
    firstfridaysunited.com
    mcdonaldsofneo.com
    mcdonalds.com
    firstfridaysdc.com
    blackamericaweb.com

    Personally, I find nothing unethical about it.
    If it were, I'm sure Jackson, Sharpton, and others would make a pretty loud squeal.

    There's a difference between racist and "good taste" - I don't like much that McD's has to offer, so it doesn't surprise me that their websites share the same taste as their food.

    For a WOT rating, to be unbiased, I would have to rate this green; if I felt it was worth my time to do so.
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