Your website's reputation rating is based on ratings from our WOT community, which tells you how much other users trust the site. If you disagree with a reputation, it's most likely not because the reputation is being manipulated or there's a conspiracy against the site, but because other people simply don't agree with you. Their experiences may be different from yours.

If you disagree with the rating or comments, we encourage you to do the following things:

• Rate the site and write your own comment on the scorecard. Explain that you are the owner or employee of the company and why your service is good.
• Contact community members through their boards on the profile page and ask them to review or explain their comment and rating. You have to be logged in to do this.
• Open a forum thread and ask our active members to review the site too. The more ratings your site has, the more accurate the reputation rating will be.
• You can also ask your friends and customers to rate the site. In order to rate sites, comment and post on our forum you need the WOT add-on and you have to be registered as a user of WOT

If you suspect unusual activity, please report it.

Note: Comments are purely informational and have no effect on the reputation. We do not remove comments unless they contain spam, profanities or clearly illegal material.

Increase your site’s trustworthiness and credibility 

Showing a high level of professionalism is vital to the credibility of your website. A few years back, Stanford University compiled a list of 10 guidelines for building the credibility of a website. Although the information is not new, it is still very important if you want to be successful with your online business.

Guidelines for Credibility from Stanford University
What Makes a Website Credible? (PDF)
 

Consider the look and design of your site

It may not seem fair, but people really do judge a book by its cover, and by extension, a website by its design. Studies have proven that many people look for visual cues when assessing a site’s credibility. When designing your site pay attention to layout, typography, images, consistency issues and style because these all affect how users perceive your website and what kind of image you project.

Make your site easy to use

Sites that are easy to navigate are perceived as being more trustworthy. Keep your navigation consistent throughout the entire website. The functionality of a site also contributes to the overall trustworthiness. For example, if the site is down, links are broken or search features are not helpful it can hurt how people perceive your site. Check regularly for errors such as broken links, bad grammar or pages that don't display correctly.

Make it easy to contact you

If the only contact information you supply is an email address or a contact form, it is unlikely that a customer will give you credit card information. Consider including a ‘Contact Us’ page on your website, not only for the convenience of your visitors, but because it’s a tool to convert visitors into customers. For visitors to identify your site as a legitimate business, your Contact Us page should include:

• Company name
• Your name
• Phone number
• A physical address
• A business email address 

Protect your customers' privacy

Let your customers know your information privacy guidelines up front. Display a link to your privacy policy from every page on your site. If you don’t have one, take a look at these policy generators:

Federal Trade Commission's Guide for Business
OECD Privacy Statement Generator
Direct Marketing Association Privacy Policy Generator

Display a trust seal

To avoid FUD (fear, uncertainty and doubt) that scares off potential customers, be sure to strategically place trust seals and positive comments where people can see them. Trust seals have the ability to get more visitors to push the purchase button, sign up for your newsletter, enter their credit card information or even pick up the phone and call the number.