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Categories provide greater transparency to the reasons behind users’ ratings and reviews. In practice, this means that when submitting a rating, you are asked to select one or more categories in order to provide supporting evidence for your assessment. These categories are then visible to other users helping them make informed decisions whether to visit a site or not.
We have grouped the categories into three sections to make your choice easier, they are: Positive/Neutral, Questionable, and Negative. The detailed categories you can vote for when rating a site are:
- Good site
- Online tracking
- Alternative or controversial medicine
- Opinions, religion, politics
- Incidental Nudity
- Misleading claims or unethical
- Privacy risks
- Hate, discrimination
- Potentially unwanted programs
- Malware or viruses
- Poor customer experience
- Potentially illegal
If your site has no reputation it means that not enough people have rated it yet.
Check your site's scorecard for details on where your site was blacklisted, and for what reason. Visit the list maintainer's site to learn more about the issue and how to resolve it. Once you have resolved the issue, please contact the third party list maintainer directly and request removal. You can usually find instructions for this from the website linked to on the scorecard.
Unfortunately, WOT cannot assist you in removing your site from a third party list, and has no control over which sites are blacklisted.
Your site's reputation is based on ratings from other users, and information from third party sources. If you want to improve the reputation, we recommend asking your friends, business partners, blog followers, or customers to submit ratings for the site. You can either ask them to use the WOT add-on, or simply point them to your site's scorecard where they can rate the site after creating an account.
If your site has a poor reputation, we also recommend submitting a review request on our forum. Everyone who has rated your site poorly will be notified of your request and asked to review it again. WOT regulars are also very good at spotting issues on websites and suggesting solutions.
We designed the reputation system to be as fair as possible thus it is very resistant to manipulation. You can learn more about how the rating system works from this infographic. Our sophisticated algorithms are able to detect manipulation and other types of unusual activity.
However, if you suspect that something strange is going on with your site's reputation, please report it , and we will investigate.
For tips on how to improve your site's reputation, please check here.
The confidence level tells you how reliable the rating system considers the reputation. It's based not only on the quantity of ratings, but also their estimated reliability. WOT shows you the confidence indicator as small human figures next to each rating symbol.
A green rating symbol means your site is considered trustworthy by the WOT community. You can still ask your users to rate the site, which will increase the confidence of the reputation. Check this answer for more information.
WOT reputation ratings are updated every 30 minutes on average, although the information on scorecards can be cached for up to an hour. The reputations change only when a website receives new ratings, when ratings are deleted, or when the users who have rated it before change their ratings. Note that the weight of old user ratings decrease over time, and very old ratings will eventually expire completely.
We do not delete websites from our service. Please note that we have a scorecard for every website, whether the domain exists or not. For example: http://www.mywot.com/scorecard/thereisascorecardforanythingyoutypehere.com
The use the domain name, meta information of websites and a screen shot under it falls under fair use clauses of both copyright and trademark laws. It's not perceived as copyright infringement hence permission from site owners is not required.
Verifying ownership change is not always possible, and we do not reset reputations, even when the owner of the domain has changed. However, we can offer you tips for improving the previously earned reputation.
First, please check if the domain appears on any third party blacklists by looking at the scorecard. We also recommend reading the comments to identify possible issues with your site.
Once you addressed the possible issues, you can start collecting new ratings to improve the reputation. Please follow the instructions here.
Also, remember to verify your ownership to get all site owner’s privileges.
I created a website on a free hosting service. Why does my site have a poor reputation even though I just created it? (Reputation inheritance)
Most likely your site is hosted as a subdomain of a shared domain owner by your hosting service, and the poor reputation is inherited from the parent domain. You can see if that's the case from the site's scorecard. In case the reputation is inherited, you may want to move your site to more trustworthy hosting service, but the reputation will also improve once your subdomain has enough ratings of its own. Start collecting new positive ratings by following the instructions here. Once there are enough ratings for your site, the parent domain's reputation no longer affects it.
WOT is not a blacklist, it's a service that shows you reputation ratings and allows you to rate websites. Reputation ratings in WOT are primarily based on ratings from our users. Please see this answer for ways to improve your site's reputation.
In addition to user ratings, WOT uses third-party trusted sources, which includes blacklists. If your site has been blacklisted by a third-party source, you will see that on your site’s scorecard on the “Information from third-party sources” section. To solve the issue, you should contact the blacklist provider directly. Once your site is removed from the blacklist, the information is updated automatically to WOT.
If, ultimately, you can't find the answer you need, you can try asking the community in our forum