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In addition to WOT, what other means are available to
demonstrate to users that your online business can be trusted as
well as improve customer confidence?
a number of legal and technical people, implement HTTPS when
exchanging PII/transactional information.
I looked at TRUSTe.com again today - aside from displaying the
have in a reasonably good shape), but what is your opinion in using
TRUSTe - is it worth it or are there other ways to improve trust /
reputation / buyer confidence?