End users are becoming more cautious on the web, following constant press exposure to cases of phishing websites and online fraud. Lack of trust causes visitors to leave the website or abandon their shopping cart; as a result, building trust is becoming a top priority for website owners. The GlobalSign Website Passport removes this issue by providing website owners with a Site Seal (Passport) giving access to a collection of public information to help users identify the website and ensure the organisation behind it is legitimate and reputable. The Website Passport also presents website and company identification data, as vetted by the GlobalSign Certificate Authority, hence providing high authentication levels.
The Website Passport aggregates a range of third party information to enhance the level of trust provided. With a comprehensive “app” oriented web service, website owners have access to a potentially unlimited marketplace of third party service providers which they can customise for best appeal. The partnership with Web of Trust will allow users to have easy and real time access to community-powered ratings from Web of Trust, as the WOT Passport page displays trustworthiness, privacy, child safety and vendor reliability ratings. Reputation needs to be earned, and as such Passport takes website credibility to a new level, with added reliability and transparency. WOT’s fast growing global community is currently made up of over 18 million users, providing data based on their own real-life experiences for 31 million websites. The reputation data is updated every 30 minutes to ensure the highest levels of accuracy. The addition of the WOT app gives website owners the opportunity to present users with a combination of data from both the virtual and physical world.
“The Web of Trust app adds to our value offering, making Passport a comprehensive display of information for users, establishing identity, proving legitimacy, as well as advising on reputation.”, said Paul Tourret, Managing Director, GlobalSign EMEA. “We anticipate a long term relationship with WOT in several product areas, combining GlobalSign and WOT security and reputation data to build a trusted Internet for all users.”
“Every time you go online to pay bills, email, shop or talk to your friends on social sites, you are exposed to new malware threats, rogue websites and attacks on the Internet,” said Vesa Perälä, CEO, Web of Trust. “With WOT included in the GlobalSign Passport, you get an additional layer of protection. We are proud to be providing valuable information from our community, so everyone can be more secure on the web.”
GlobalSign also offers a full suite of security products, including SSL Certificates, Code Signing Certificates, Client Certificates for secure email and Microsoft Office document security, as well as Adobe PDF document signing. For more information visit www.globalsign.co.uk .
For more information about the GlobalSign Website Passport, please visit www.globalsignpassport.com .
Web of Trust (WOT) is a community-powered surfing tool that boosts trust on the Internet, by using authentic user experiences to help web users find reliable websites. By means of a free WOT add-on tool installed in the browser, Internet users can discern the quality of websites that they are about to access in terms of trustworthiness, vendor reliability, privacy protection and child safety. With traffic-light style icons, WOT shows the website’s reputation based on user evaluations and information from trustworthy sources. WOT works with Internet Explorer, Firefox, Google Chrome, Safari and Opera and is a 100% free download from www.mywot.com. The service has 18 million users around the world who have rated more than 31 million websites.
Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL Certificates, EV SSL, Managed SSL Services, S/MIME email security and Code Signing for use on all platforms including mobile devices. Its Trusted Root solution uses the widely embedded GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft Certificate Services and internal PKI, eliminating the costs of using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF documents, certified transcripts and e-invoices. These core Digital Certificate solutions allow its thousands of authenticated customers to conduct secure online transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. The company has a history of innovation within the online security industry and has offices in the US, UK, Belgium, Japan, and China GMO Internet Group GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449). Please visit www.gmo.jp/en for further details.