The integration of WOT reputation ratings into Mail.ru is similar to WOT's collaboration with Facebook, published in May. WOT will give customers who receive unfamiliar links in their email information to identify dangerous messages and avoid clicking on URLs that might lead to compromised websites or malware downloads. If a user follows a risky link, an explanation of why it does not satisfy WOT’s rating criteria will appear so they can make an informed decision whether to continue, go back or learn more. Mail.ru will not block any links.
WOT’s website reputation ratings come from real-time information shared by over 23 million people worldwide who have installed the free WOT add-on into their browser. Web users rate websites based on their actual experiences and interactions with a site. Thirty-three million sites have been rated for trustworthiness, vendor reliability, privacy and child safety. A variety of international social networks including Facebook and major portals cooperate with WOT, and Mail.ru is WOT’s first Russian partner.
"We know that for a majority of Mail.ru users, email is the main tool for communication with friends, colleagues, clients and acquaintances. Of course, we want to make mail.ru as safe as possible. Our cooperation with WOT is the next step in creating the safest email system which warns users about untrustworthy and malicious sites," said Anna Artamonova, Vice President for Strategic Projects at Mail.ru Group.
Antivirus companies report an 80 percent reduction in overall spam volumes. Instead of traditional spam, cybercriminals are focusing on higher-value actions, including increased scams and malicious attacks, spearphishing and targeted attacks.
“In recent months, targeted email attacks have increased significantly worldwide,“ said Vesa Perälä, CEO of WOT Services. “Cybercrooks gather personal information from social networks and other web sources to craft tempting emails that users will click. WOT’s real-time reputation ratings provide Mail.ru customers a safe environment from phishing, scams and other forms of email threats.
Web of Trust (WOT) is a Finland-based community-powered browser tool that boosts trust on the Internet by using authentic user experiences to help web users find reliable websites. WOT uses an intuitive traffic-light rating system to help web users stay safe when they search, surf and shop online. Website ratings are powered by a fast growing worldwide community of over 23 million users who have rated the reputation of 33 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety. Information from selected technical services is also used. The add-on works with Firefox, Google Chrome, Internet Explorer, Opera and Safari and is a free download from www.mywot.com.
Mail.Ru Group is the largest Internet company in the Russian-speaking world and one of the leading Internet companies in Russia. Mail.Ru Group comprises the most popular Russian free-mail service and two major RuNet instant messengers, Mail.Ru Agent and ICQ. Mail.ru Group is an investor in Facebook and also has stakes in several other Internet operations including Facebook-style website Vkontakte.ru and payment processing firm Qiwi.