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Web of Trust Reaches 40 Million Downloads

Helsinki, August 21, 2012

Web of Trust (WOT), a community-powered safe-surfing technology that helps web users find reliable websites, announced today that it has reached the 40 million download milestone on Monday of this week.

Web of Trust (WOT), a community-powered safe-surfing technology that helps web users find reliable websites, announced today that it has reached the 40 million download milestone on Monday of this week. The milestone was reached in part thanks to a newly announced deal with Russia’s biggest Internet company, Mail.Ru Group, which earlier this month integrated WOT’s crowd-sourced reputation ratings into its new browser.

WOT is a free browser add-on which was conceived by two students from Tampere University of Technology in Finland. Downloads reached the one million milestone in August 2008, then 10 million in March 2010, accelerating to 20 million in 2011, and 30 million by January of 2012. The 40 millionth download was reached just seven months later.

“WOT relies on its users, who rate millions of sites based on their personal experience,” said Markus Suomi, CEO, Web of Trust. “The more users we have, the more effective and valuable the service is for the entire community. That’s why growing the community is very important to us.”

The WOT tool helps Internet users find reliable websites by displaying traffic lights that show the trustworthiness of a site next to every URL link. The traffic light icons are based on ratings from millions of users and trusted technical sources. Web users can start using WOT by downloading the free WOT add-on to their browsers (available for Internet Explorer, Firefox, Google Chrome, Safari and Opera).

WOT’s reputation scores protect users around the world from exactly the things that traditional anti-virus software cannot: such as sites with questionable content, dubious online stores, unreliable vendors, and potential threats to child safely and privacy. The scores also help guide users toward reliable websites. Companies that currently license WOT’s reputation data include Facebook, GlobalSign, DuckDuckGo and many other global online properties.

About WOT Services

Web of Trust (WOT) is a community-powered browser add-on that helps web users find reliable websites. WOT uses an intuitive traffic-light rating system to help web users stay safe when they search, surf and shop online. Website ratings are crowd-sourced from a fast growing worldwide community of WOT users who have rated the reputation of 38 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety. Community ratings are augmented with information from selected technical data services. The WOT add-on works with Firefox, Google Chrome, Internet Explorer, Opera and Safari and is a free download from http://www.mywot.com

Media Contact:

Rocket Science PR, for WOT
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com