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Website Reputation Rating

WOT shows the reputation of a website in terms of four components:

  • Trustworthiness
  • Vendor reliability
  • Privacy
  • Child safety

The first component reflects the overall trustworthiness of the site: Can it be trusted? Is it safe to use? Does it deliver what it promises? A poor rating may indicate Internet scams, identity theft risks, credit card fraud, phishing, viruses, adware or spyware. A rating of "unsatisfactory" indicates that the site may contain annoying advertisements, excessive pop-ups or content that makes your browser crash.

Vendor reliability tells you whether the site is safe for buying and selling, or for business transactions in general. An “excellent” rating indicates superior customer service, timely delivery of products or services and overall customer satisfaction. A "poor" rating indicates possible fraud or a bad shopping experience.

Privacy tells you whether the site has a privacy policy that protects your personal identity and data. For example, does the social networking service you use give you the means to determine what is public and what remains private? Does the site have opt-in privacy options? A "poor" rating indicates concern that your data may be sold to 3rd parties, be stored indefinitely or be turned over to law enforcement without a warrant, etc.

Child safety indicates if the site contains age-inappropriate material. This includes mature content meant for adults: Content depicting nudity, sexual content, violence, vulgar or hateful language or content that encourages dangerous or illegal activities.

When you submit your own ratings, please bear the following in mind:

  • By rating websites, you can share your knowledge with the community and help your fellow users
  • Rate only those sites that you know
  • If you feel that a WOT rating for a site is incorrect, please provide your own rating
  • If you use a site that does not have enough evidence for calculating the rating - indicated by the symbol - please give a rating