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Tips to increase your site's reputation


Your website's reputation rating is based on ratings from the WOT community, which tells you how much other users trust your site. A website's technical safety is an important factor when determining its trustworthiness. However, it is also a valid reason to rate a site poorly if you do not trust the content or organization behind a website. We provide our users rating guidelines, but in the end it is up to every person to decide what they consider trustworthy.


If you disagree with the rating or comments, we encourage you to do the following things:

  • Rate the site and write your own comment on the scorecard, explaining that you are the owner or employee of the company and why your service is trustworthy. Disclosing your relationship with the site is important for earning trust.
  • You can also ask your customers to rate the site. Send them a link to your site’s scorecard where they can download the WOT add-on and rate immediately. To comment on scorecards and post on the WOT forum, registration is required.
  • Contact community members through their boards on the profile page and politely ask them to review or explain their comment and rating. You must be logged in to do this.
  • Open a forum thread and ask our active members to review the site. The more ratings your site has, the more accurate the reputation rating will be.
  • Check if your website has been blacklisted by Google with a free scan from StopTheHacker

WOT reputations are calculated based on sophisticated algorithms that effectively detect rating manipulation as well as threats on a per-page level. Reputations cannot be bought, they have to be earned! If you suspect unusual activity, please report it.

Note: Comments are purely informational and have no effect on the reputation. We do not remove comments unless they contain spam, profanities or clearly illegal material.

Display a WOT Trust Seal

WOT Community Trust Certificate for mywot.com WOT Trust Seals show visitors to your site that you are trusted by millions of WOT users. Placing a WOT Trust Seal in different places on your site will help get more visitors to click the purchase button, sign up for your newsletter, enter their credit card information or even pick up the phone and call the number. Be sure to strategically place trust seals and positive comments where people can see them.

Note: WOT does not sell reputations. The WOT Trust Seal is available only to websites that already have earned an excellent or good reputation. A website has to have a green (good or excellent) rating in the first three rating categories and the reputation has to be reliable to be eligible.

Increase Your Site's Trustworthiness and Credibility

Showing a high level of professionalism is vital to the credibility of your website. A few years back, Stanford University compiled a list of 10 guidelines for building the credibility of a website. Although the information is not new, it is still very important if you want to be successful with your online business.

Guidelines for Credibility from Stanford University

Consider the Look and Design of Your Site

It may not seem fair, but people really do judge a book by its cover, and by extension, a website by its design. Studies have proven that many people look for visual cues when assessing a site’s credibility. When designing your site pay attention to layout, typography, images, consistency issues and style because these all affect how users perceive your website and what kind of image you project.

Make Your Site Easy to Use

Sites that are easy to navigate are perceived as being more trustworthy. Keep your navigation consistent throughout the entire website. The functionality of a site also contributes to the overall trustworthiness. For example, if the site is down, links are broken or search features are not helpful it can hurt how people perceive your site. Check regularly for errors such as broken links, bad grammar or pages that don't display correctly.

Make it Easy to Contact You

If the only contact information you supply is an email address or a contact form, it is unlikely that a customer will give you credit card information. Consider including a "Contact Us" page on your website, not only for the convenience of your visitors, but because it's a tool to convert visitors into customers. For visitors to identify your site as a legitimate business, your Contact Us page should include:

  • Company name
  • Your name
  • Phone number
  • A physical address
  • A business email address 

Protect Your Customers' Privacy

Let your customers know your information privacy guidelines up front. Display a link to your privacy policy from every page on your site. If you don't have one, take a look at these policy generators:

Federal Trade Commission's Guide for Business
OECD Privacy Statement Generator
Direct Marketing Association Privacy Policy Generator