Web of Trust Ensures Safe Online Shopping for Kiosked In-Content Ad Platform

Web of Trust, the company behind WOT, the leading safe surfing tool which helps millions of users stay safe while searching and shopping the web, and Kiosked, the leading in-content ad platform, are partnering together to provide a safe way for online publishers, bloggers, and photographers to earn money on the shopping impulses their content creates. WOT reputation data is used to pre-validate websites joining the Kiosked network to improve the safety of online shopping and to ensure the trustworthiness of Kiosked products and services.

Kiosked is a service that turns any online content into a marketplace and makes it possible to monetize on the shopping impulses created – everywhere on the web.

“People get shopping impulses from online content when they see a good looking lamp, golf glove or t-shirt on a blog, for example,“ says Kiosked founder and CEO Micke Paqvalén. “Until now, there has been no easy way of buying or getting information about the products they see without having to leave the site to search elsewhere. When they leave a trusted site, consumers run the risk of visiting sites with dubious reputations. Kiosked provides consumers with instant access to more information, along with the possibility to make an on- or offline purchase. Our partnership with WOT ensures that the online shopping experience is a safe one.”

As WOT’s ratings are powered by the experiences of millions of people around the world, WOT detects problems such as scams and unreliable shops, which automated systems cannot. To ensure the end-to-end safety and security of each transaction, Kiosked and WOT have jointly created an automated system that reads and acts on reputation ratings calculated from WOT users and the security feeds from 100+ internet security companies. The automated real-time security system is unique and included in Kiosked’s pending patents.

“WOT reputation data enhances Kiosked’s products for publishers and consumers. Shoppers feel confident they are dealing with a trusted site when they make a purchase through a Smart Kiosk, because WOT ensures the trustworthiness of the Kiosked network of online publishers,“ says Vesa Perälä, CEO of WOT Services. “To maintain their excellent WOT reputation as well as stay compliant with copyright law, online publishers have access to images found in the Kiosked Image Bank.”

The Kiosked Image Bank enables all online publishers, bloggers, and photographers to download and earn money on free images from The Kiosked Image Bank is stocked with millions of images and products with almost ten thousand brands represented. All of them are trusted through WOT and free to use without infringing copyrights.

“With Kiosked, anything you see can be yours,” says Paqvalén. “For the first time ever, Kiosked drives shopping impulses to immediate actions at astonishing conversion rates.” He continues, “I believe that together with WOT, we have one of the best end-to-end sales and marketing solutions in our industry; a solution which is proven to be safe, highly efficient and valuable for our customers.”

About Web of Trust

Web of Trust is a Finnish company founded in 2006 and winner of the prestigious national InnoFinland 2010 prize. Our family of products makes use of data about websites gathered from millions of users to guard individuals and enterprise from untrustworthy links that lead to trouble, without restricting access to the web. The flagship product is WOT, a free browser tool which is used by 25 million people worldwide to know which websites are trusted when they search and shop online. The add-on works with Firefox, Google Chrome, Internet Explorer, Opera and Safari and is a free download from WOT Reputation Data is available to companies like Kiosked to enhance and improve their products as well as protect their users’ experience. WOT Trust Seals help website owners display their excellent reputation to visitors.

About Kiosked

Kiosked brings instant online shopping to consumers - wherever they are. The new end-to-end scalable sales platform, Web Wide Shop, enables advertisers to link their offering to relevant impulse-generating content distributed all across the web. Kiosked can be integrated into any online content, providing consumers with instant access to more information, along with possibilities to make on- and offline purchases, save information for later and share with friends. Publishers and bloggers earn sales commissions without having to display annoying banner ads luring visitors from their sites. The reliability of Kiosked-enabled sites is validated and controlled by Web of Trust and their worldwide community of more than 25 million users. Kiosked has recently been selected as one of the top 20 European start-ups for the White Bull 2011 finals, and the founders have been awarded the European ICT Grand Prize and the Best Enterprise Software solution at the Mobile World Congress. Further information: