Is gigya.com Safe?

Gigya (suspicious name to start with!) might provide legitimate commercial services to advertising & PII resale entities, but that does not persuade me that the force used to defeat Abine's Blur tracking blocker is justified. With persistence, I seem to have succeeded in re-enabling the tracking block, and still was able to download the ***** HD benchmark tool. The Gigya tracking provides no legitimate service to the visitor.

Read their purposes: "Turn anonymous visitors into known customers with social and traditional registration tools that let you easily authenticate users and collect rich first-party data" "Consolidate social, behavioral, interest, transactional and all other data types into unified customer profiles while maintaining scalability, security and compliance." "Easily query and segment user records and integrate first-party data across marketing and service applications to create a personalized digital customer experience that leads to conversions." - you are tracked, everywhere, for everything.

Used by several large marketing companies this site collects personally identifiable data in order to help create a profile for customers to help with targeted ads etc. Some comments suggest this is needed on some sites to gain access, but I have not come across any to date.

Tracks user's browsing / browsing habits / profiling re: ***** DNS: http://www.robtex.com/dns/gigya.com.html