Is happili.com Safe?

happili.com is listed on hpHosts file as EMD EMD - sites engaged in malware distribution This classification is assigned to website's engaged in the distribution of malware (e.g. adware, spyware, trojans and viruses etc). Sites with this classification typically either contain files (e.g. cracks, keygens, adware, spyware, trojans, viruses et al) or lead to such via (for example) "fake scanners" or other social engineering and misleading tactics. This includes the activities of rogue Internet Service Providers (ISPs) that host other sites to which the EMD classification applies.

The site may be clean - Sucuri and other checkers say so - but it is definitely suspicious. Several thousand redirected web searches add weight to this opinion ... the site, if you go to it, appears to be a "shopping comparison" site. So why the redirects to it? If this is SEO in action it's counter-productive.