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Facebook uses WOT reputation ratings to protect users from scams and malware

 

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Today the WOT team is giddy with excitement to announce a major cooperation with Facebook, the daddy of all social networking platforms. After nearly a year of meeting, talking about and testing WOT data, Facebook has integrated WOT's community-powered reputation ratings into their security system to provide extra protection for their 500 million plus users.

“Facebook cares deeply about preserving user trust and providing users with the best tools to enjoy a safe experience online. We are excited about our partnership with Web of Trust--they share similar goals and approaches in giving users better control of their online experience,“ says Jake Brill, Manager of Site Integrity for Facebook.

WOT reputation ratings are used by a variety of companies like search engines, browsers, advertising platforms and security services, but Facebook is the first social networking platform to integrate WOT data into their safety system.

“We are confident that WOT reputation ratings will make the Facebook experience safer for everyone. Our community has worked hard for years uncovering scams and threats, reporting bad customer service, dubious privacy practices and protecting kids from unsavory sites. Our cooperation with Facebook validates all the effort WOT users put into sharing information,” says Vesa Perälä, CEO of WOT Services Ltd.

Have you seen a Facebook ‘virus’?

You have probably noticed the occasional strange message that appears on your news feed with links to weird videos, claims for a prize or a promise for free stuff like an iPad or fast food coupons. Innocent Facebook users become “Facebook viruses” by unwittingly sharing links that lead to rogue applications and result in your entire network becoming part of the scam.

“WOT is quick at detecting phishing, spam and scam sites. Cybercrooks can’t hide from WOT users, and the combination of our vigilant community and information from our trusted sources is a perfect match for Facebook as they seek to improve protection for their users,” says Perälä.

How WOT works with Facebook

When Facebook users share links with their friends, Facebook automatically scans the links, applying WOT's information, to determine if the website is known to distribute spam or contain malware. If the link is identified as untrustworthy, then a warning will appear allowing the person to avoid the link, learn more about the rating or continue forward.

“The WOT community has eyes and ears all over the Internet,” says Perälä. “Customers demand secure online environments and companies are searching for ways to provide that. Facebook is an excellent example of how companies can use WOT's crowd-sourced information to improve their security and customer experience.”

WOT warnings will roll out to US Facebook users today, and then next week, after translators have time to finish their work, it will be available globally.

Facebook warning screen

Comments

  1. User picture
    • ishiva42 on Fri 13 May 2011
    • 12:13:55 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    I was really happy when I saw the WOT circles by FB links, but a full integration is just great. Thank you, WOT.

  2. User picture
    • Kenlahar on Fri 13 May 2011
    • 01:45:12 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    I've been using WOT since last year. The problem with crowd-sourced ratings is that people misuse the system by down-rating sites with which they have a moral objection. To properly discern whether a WOT red flag is deserved, you have to go to the WOT page and browse the comments left by the raters and judge whether you agree with them.

  3. User picture
    • johnpooley3 on Fri 13 May 2011
    • 02:33:42 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    excellent, i love the integration

  4. User picture
    • leofelix on Fri 13 May 2011
    • 02:31:41 PM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Nice:)
    I'm going to move to U.S.A while waiting for the global availabilty:o)

    festina lente (hurry slowly)

  5. Congrats to Vesa P. and everyone with WOT Services

    Did someone mention a raise? :p

    apps.facebook.com
    echo
    rating FB apps along with their domains would be very useful to the FB Community
    as would the ability to rate FB user pages, at least the public ones: http://goo.gl/mod/fPY5

    ∞ - and you and I Opto, ergo sum

  6. User picture
    • IssViews (not verified) on Sat 14 May 2011
    • 08:28:13 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Congratulations WOT.

  7. User picture
    • Dutch Mountain on Sun 15 May 2011
    • 09:09:45 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Congrats WOT.
    What a milestone !

    Raise the dike ( aka "Dutch mountain" ) ! Or the internet gets flooded and ends up as a stinking swamp ! - The fight for a durable world wide web goes on. Read more at : http://peterswebsafety.com

  8. User picture
    • limelight123 on Thu 19 May 2011
    • 02:30:22 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    cool!

  9. User picture
    • Funatiker on Thu 19 May 2011
    • 07:54:48 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    What's about a Shared-Site-Rating-feature for facebook-apps?

  10. User picture
    • Satchman on Thu 19 May 2011
    • 06:38:36 PM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    What is the availability status of this update:

    For Firefox?
    Chrome?
    IE?
    Opera?

    If not out now, can release dates be approximated? Thanks!

    Satch

  11. Originally posted by: Satchman
    What is the availability status of this update:

    This is not a browser-dependent feature, it doesn't require the add-on, and starting from yesterday, it's enabled for all Facebook users.

    Of course, if you also have the add-on, you'll see rating symbols on links in Facebook too. Only the IE add-on doesn't currently support this feature, all the other add-on platforms do.

  12. User picture
    • apolloshine on Fri 20 May 2011
    • 11:29:16 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    It is good that both FB and WOT has come together to protects FB users.Thankful to WOT,and FaceBook.

  13. User picture
    • Demiann on Sat 21 May 2011
    • 07:32:10 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    @Sami Implement evaluations of twitter and facebook for IE at some point ?

  14. User picture
    • Butch Hamilton (not verified) on Sat 21 May 2011
    • 10:56:47 AM UTC

    test

    test

  15. User picture
    • Jazspeak on Sat 21 May 2011
    • 07:49:36 PM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Originally posted by: vmgroup
    Of course, we all face dangers on the Internet from harmful sites, but what about sites that we KNOW for a fact are trusted and safe, and yet receive poor ratings from WOT?

    As far as I am aware, sites do not receive any ratings from WOT. Sites receive ratings from WOT users and trusted sources. If you know for a fact that a site is trusted and safe then you should rate it as such.

    To get back on topic, whilst it is good that FB is now using WOT I doubt that it means that FB is any more trustworthy than it was previously.

    ~Music is not just for the Masses~

  16. User picture
    • pommytrent on Tue 07 Jun 2011
    • 08:54:48 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Originally posted by: vmgroup
    Of course, we all face dangers on the Internet from harmful sites, but what about sites that we KNOW for a fact are trusted and safe, and yet receive poor ratings from WOT?

    Surely this will become a growing concern for the wider community that are not aware of WOT.

    I am for real.

  17. User picture
    • For Truth on Mon 13 Jun 2011
    • 03:39:22 PM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    The problem is that several humanitarian sites have been deliberately targeted with bogus negative ratings. Unless there's moderation WOT is wide open to be used as a tool by malicious cyber terrorists. There needs to be moderation.

  18. User picture
    • iMake on Tue 14 Jun 2011
    • 10:15:33 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Congratualtions WOT! - This will certainly help with the influx of people using Facebook Fanpages instead of wordpress to advertise programs of very little value

    Have The Determination Of A Mirror. It Never Loses Its Ability To Reflect, Even If It Is Broken Into Thousands Of Pieces!

  19. User picture
    • aassem on Wed 15 Jun 2011
    • 08:26:53 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    بوك يستخدم اصوت سوالف لحماية المستخدمين من عمليات الاحتيال والبرمجيات الخبيثة

  20. User picture
    • REAL-EIRA-CAREERA on Thu 16 Jun 2011
    • 09:32:35 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    its really really awesome and safety

    real eira careera

  21. User picture
    • vaiotsm on Sat 10 Sep 2011
    • 09:12:47 AM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    I'm happy about having it, but it sometimes truncates links by sticking the WOT circle in the middle of the link string rendering it unusable. Frustrating.

  22. Originally posted by: vaiotsm
    I'm happy about having it, but it sometimes truncates links by sticking the WOT circle in the middle of the link string rendering it unusable. Frustrating.

    The add-on adds ratings symbols after each external link, it can't put them in the middle. Can you please take a screen shot of the problem and post it to the support forum?

  23. User picture
    • eddybenk on Tue 12 Mar 2013
    • 12:29:08 PM UTC

    RE: Facebook uses WOT reputation ratings to protect users from s

    Does WOT affect the advertising approval of facebook?