Is badgeville.com Safe?

Opening line from their About page: "Badgeville, The Behavior Platform, enables the world's most innovative businesses to measure and influence user behavior." The rest of the page is amusing psycho-gibberish (rule of thumb: the more syllables your words contain, the likelier it is you're full of it). We're all influenced by things - friends, enemies, advertising, etc. These guys apparently want to help their clients rule the world using "gamification", "Badgeville's PaaS (Platform-As-a-Service)".and "increas[ing] customer and employee engagement". Where I come from, that's called brainwashing. Ever sit through one of those silly corporate sessions designed to bring everyone closer together and increase loyalty to the company by various inane exercizes? That's what this sounds like. Silly and scary.