Is criteo.com Safe?

Shamelessly copied from my ***** rating, since they are one and the same: Criteo is into heavy tracking of users across mobile, desktop and email. They are apparently very good at it. The headline of a Forbes article in Feb 10, 2016 ( ***** ), "Adtech Company Criteo Surges, Mobile Growth Strong." In that article, "Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time." That's 1 billion euros in revenue. Note that their "customers" are advertisers. Also in the same article, "Criteo calls itself a 'performance marketing' company. It sells technology that automatically personalizes digital advertisements shown to consumers—by using data collected about their web browsing habits, mobile usage, and email interactions. Yes, it correlates behavior from all three places to do so, which is big point of differentiation for the company’s newly anointed CEO Eric Eichmann. 'Consumers’ expectations for a personalized experience are going up,' he told Fortune." If you want personalized advertisements based on tracking you pretty thoroughly, let this one through. Otherwise, don't. I won't.

Safe Browsing Diagnostic page for criteo.com What is the current listing status for criteo.com? This site is not currently listed as suspicious. What happened when Google visited this site? Of the 1270 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2014-08-10, and the last time suspicious content was found on this site was on ***** Malicious software includes 114 scripting exploit(s), 5 exploit(s), 1 trojan(s). This site was hosted on 9 network(s) including AS19750 (CRITEO), AS44788 (ASN-CRITEO-EUROPE), AS55569 (CRITEO-AS-AP). Has this site acted as an intermediary resulting in further distribution of malware? Over the past 90 days, criteo.com appeared to function as an intermediary for the infection of 70 site(s) including dreamx.com/, flash24.co.kr/, ***** Has this site hosted malware? Yes, this site has hosted malicious software over the past 90 days. It infected 1 domain(s), including *****

According to Google Safe Browsing: "The last time Google visited this site was on 2014-01-07, and the last time suspicious content was found on this site was on ***** Malicious software includes 1 trojan(s)." "Over the past 90 days, criteo.com appeared to function as an intermediary for the infection of 13 site(s) including joubuis.nl/, jouwbuis.com/, nusrettinhoca.tr.gg/."

I visited their site and found a wealth of information about the effectiveness of tracking potential purchasers. ***** is a French company that claims that, as of 2013-06-30, they had over four thousand clients that recorded over six and a half billion dollars in 'post click' purchases. Effectively used, tracking the preferences of potential purchasers of products must be very profitable.

Tracks user's browsing / browsing habits / profiling re: ***** DNS: http://www.robtex.com/dns/criteo.com.html

This domain is engaged in behavioral retargeting. This means your internet activity/history is tracked by means of browser cookies. From Wikipedia: Behavioral retargeting is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion

This is a site that allows you to check to see if you are registered to be targeted on this site. You will be exposed to this company as part of several vendors trying to target web ads directly to you. You can remove their attachment if you cancel their rights by removing their cookie.