Is visualtargeting.com Safe?

Before showing the results of your persoanal "style test", you'll be asked for a lot of demographic information such as age, occupation, industry, income/salary, state, zip. It says "don't worry, it's private" but they post no privacy policy or terms of service. I find their "world wide" patent and/or patent pending and trademark claims dubious. I supplied false demographic info. I don't want to spoil it for you but after picking your favorite colors expect stunning insights like "your favorite color is red" It offers advice such as "If a person likes yellow, use yellow gift wrap" However, in combination with the aggregate demographic data, the style preferences they've sampled from everyone could be statistically analyzed to determine how useful any results may be.