Is whole9life.com Safe?

Site claims: "Whole9 is a community focused on health, fitness, balance and sanity, all built on a foundation of real food and healthy nutritional habits." Yet, I'm not seeing a 'community' here. The entire site is one giant ad for the Whole9/30 diet programme. Every single article funnels you toward buying either the diet book, paying to attend a workshop, or buying 'consulting'. If it isn't, it's pushing you to spend money on their related affiliates. When sites (especially dieting sites) claim to 'Change Your life in 30 days!' I am usually skeptical. I'm not commenting on the quality of the information, but saying that this site doesn't exist to educate people, it exists to sell a product. Caveat Emptor.