A very good reference site for just about anything related to shopping, leisure, entertainment, health. I rated it as "Good" WOT ratings across the board. I would have given it a rating of excellent overall. BUT, there are some sponsored links that have nothing to do with www.about.com that seem to blend in with the site. Those sponsored links might take users to bad places so don't click on them!
To improve the customer experience at this site, the owners may want to consider having the sponsored links in a different color so that users don't accidentally click on them, along with some sort of disclaimer, stating that the sponsored links have no affiliation to the type of material at about.com.