BLUEKAI, like many others, merely does anonymous tracking. It is this sort of tracking that is good for the internet. It helps keep web sites FREE. Do you use coupons or rewards from stores or a credit card? Same sort of thing.
Bluekai is neither good nor bad. It hooks itself to sites at the request of the sites for either good or bad. Bluekai does not inject any malware into your computer, but yes, it is involved in tracking, collecting and reporting data. If you don't want Bluekai to run on sites you visit, you can make adjustments to your browser to do this.
bluekai.com is one of hundreds of spammed sites involved in the gift program
Such a high rate of spamming leaves you with the impression that this is not a trustworthy offering.
Spam / Scam / Datensammler
Anmeldung / Nutzung der Angebote kann zu Daten-/Identitätsdiebstahl. und Kreditkartenmißbrauch führen.
Site is not dangerous. Bluekai.com provides aggregate, anonymous, marketing data to its clients, Visit the bluekai.com site to control your own digital footprint for all the sites bluekai services. In other words, opt-out.
Also, certified by the TRUSTe Data Collection program for meeting high standards of privacy in the collection and use of third party tracking information.