This is an online shopping site. So it is expected that the site is secure for transaction or identity. I have never heard of identity theft from this site till date. But be cautious, preferably use virtual keyboard while giving password or entering bank/credit card info.
Also I have doubt that whether they track customers for shopping habit to increase sell. I think that almost all sites now more or less track the viewers in various ways.
TRY TO RIP THE CUSTOMERS, CANCEL THE ORDER WITHOUT ANY INTIMATION & NEVER REFUND THE PAYMENTS TO ANYONE. SO PLZ BE AWARE FROM THIS SITE. THOSE R CLAIMING HERE THE SITE IS GOOD. THEY ALL ARE BELONGS TO FLIPKART DEPARTMENT. CHECK ON FACEBOOK, LOTS OF PERSONS ARE CLAIMING THERE FOR RIPPING & FLIPKART NOT RESPONSED