Site displays username and serial codes to activate ESET NOD32. Visitors who wish to pirate/exploit ESET's program can obtain the most recent codes to register the Antivirus and Antispyware program.
However, glory is generally is short-lived, since once ESET learns of these publicized activation codes, serials, keys...blah, blah, blah, the Company places them on the blacklist.
If the illegal end-user doesn't mind chasing valid keys, then this form of end-user will find the site useful.
I for one, am one of "those" end-users. ;)