I work at Gymworld and we try to make our site easy to navigate. We added a search facility a while ago that makes it easy to search for stuff, even with random bits of model names. It was a massive failing in the site before but now it's very easy to get what you need. We belive simplicity is best as that's what we like when we shop.
We also try to be as informative as possible and we're always adding new material when we get to try out the equipment. We try to be honest too, so if the equipment is rubbish (which it very occasionally is) then we'll tell you so you can buy something better. If you want to let us know about anything, please visit the site and contact us via the contact us section.