Web of Trust (WOT) a Must Have Tool in the Online Group Buying Industry

Online Group Buying has seen massive expansion in the last two years and now has more than 500 sites worldwide. The model is to drive a specific number of users to commit to purchasing an online discount coupon. Once the predetermined number is achieved, the credit cards for each of those users are charged and the transaction completed. As this billion-dollar industry continues to grow, security is first and foremost on the minds of potential customers. Consumers are concerned about the safety of their personal and financial information when shopping online.

A recent poll by the National Cyber Security Alliance showed that the majority of Americans have abandoned an online purchase due to security concerns. When asked to explain why they did not make the purchase, 60 percent said it was because they were not sure if the site was secure, and 51 percent were worried about providing information requested. Utilizing the WOT Trust Tools will provide peace of mind to users and increase conversions for website owners.

"With our continually growing user base monitoring and rating online group buying sites, the WOT community is the best place to find trustworthy companies," said Vesa Perälä, CEO of WOT. "For the online group buying sites themselves trust is a key factor in converting their traffic. Our WOT Trust Seal will give their customers the confidence to follow through with a purchase."

The Web of Trust (WOT) is a leading community-based safe surfing tool that uses an intuitive traffic-light rating system to help web users stay safe as they search, surf and shop online. Web site ratings are powered by a fast growing worldwide community of 15 million users who have rated the reputation of 30 million websites based on their experiences in terms of trustworthiness, vendor reliability, privacy and child safety.

About WOT Services

WOT Trust Tools include WOT Trust Seals and WOT Reputation Badges. WOT Trust Seals help all web sites, especially e-commerce, use the excellent reputation they earned to increase sales, stand out from the competition and manage their reputation. WOT Reputation Badges help new sites or non-commercial sites to build a good reputation with new visitors. Reputation data comes from the world's leading community-based safe surfing tool, Web of Trust. WOT Trust Tools show visitors that you are trusted and gives them the confidence to buy, click and sign-in online.


Deborah Salmi

WOT Services