Is doubleverify.com Safe?

I checked "misleading or unethical", but this website is not misleading, just unethical. From their privacy policy, under information they collect: "The web address (URL) of the page/frame where the ad is being delivered to, and the address of any referring pages/frames are collected to ensure the ads are delivered in the right context our customer has set in the profile settings in our system. The location of the ad on the page, the size of the ad, the size of the screen, the size of the viewport, the tab focus status, the browser focus status, the time duration the ad was in the viewable part of the webpage and the scroll position of the webpage are collected to determine and report to our customers if the advertisement had the chance to become viewable on the screen. Data that shows if the ad was clicked, resized, skipped, muted, paused, rotated, hovered or changed volume is collected to help our customers measure the performance of the advertisement, the advertising campaign or the media property." More from the privacy policy: "Online identifiers from pixels and cookies placed on this website are used for marketing activities." "www.doubleverify.com uses cookies to improve your experience on our site and to help us understand how our site is being used."

Safe Browsing Diagnostic page for doubleverify.com What is the current listing status for doubleverify.com? This site is not currently listed as suspicious. What happened when Google visited this site? Of the 27 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2014-08-06, and the last time suspicious content was found on this site was on ***** Malicious software includes 1 trojan(s). This site was hosted on 28 network(s) including AS36062 (DOUBLE-VERIFY), AS20940 (AKAMAI-ASN1), AS701 (UUNET). Has this site acted as an intermediary resulting in further distribution of malware? Over the past 90 days, doubleverify.com did not appear to function as an intermediary for the infection of any sites. Has this site hosted malware? Yes, this site has hosted malicious software over the past 90 days. It infected 1 domain(s), including *****