Is google-analytics.com Safe?

The only purpose of this site is to track your web traffic. Not necessarily harmful, but sort of a privacy breach. It sends a lot of your information to Google. Is this okay? Many sites use it, but I don't highly approve of the practice of online tracking.

https://www.google.com/transparencyreport/safebrowsing/diagnostic/index.html#url=google-analytics.com Why does Google's own "Safe Browsing Site Status" for google-analytics.com indicate that it is "Not dangerous" yet it adds: ***** Some pages on this website install malware on visitors' computers. ***** Some pages on this website redirect visitors to dangerous websites that install malware on visitors' computers, including: bakman.net. ***** Dangerous websites have been sending visitors to this website, including: mtn.co.kr, marketcucine.gr, and ***** Does anyone know why there is this contradiction on this site (as well as many others)?

Tracking for targeted is not just harmless way to show ads that meet your personal interests - heck, the end part of this "services" name should ring a bell: analytics. It's not just that simple, but "profiling" would be fitting the purpose of this script - google uses everything they can, even the contents of your emails; that is if you use gmail - as the information they collect builds up to very intimate profile about your interests, actions (like where were you at [time] on [date] from location sharing on your mobile device), etc. And such data on wrong hands is not something I'd like to be part of - and eventuall it will leak out, not just to bad guys, but open in the public. It just happened to another search engines database of searches linked to IP addresses earlyer this year.

***** is a web tracking site used by Google to help websites understand traffic patterns. If you don't like being tracked then you want to consider blocking this site - understand that might impact your ability to use sites you like. If you are responsible to measuring your web traffic you most likely use this site. While not out-right bad, I don't trust how the data collected will be used so I give them a marginal trust rating.

Another script server site. I found this on a client's site. A script server site is not suitable for children. Note: I noticed a discrepancy in the label and the rating question. The discrepancy is that safety and suitability are two completely different and unrelated topics. A child can be safe in an inappropriate place. LABEL: Child safety QUESTION: How suitable is the website for children?