It's just a link redirect service. Yes, some links it redirects to may go to malicious websites, but it also used by many safe websites. For example, if you share a YouTube video on Facebook using the share buttons on YouTube's site, it uses this service to redirect.
part of a redirect tracking system for spammers/scammers
No honest businesses hides behind redirects, the want you to know who they are.
Only a fool trust their health or their money to a spammer
NEVER trust a spammer
NEVER buy from spammers (HIGH fraud risks)
NEVER visit spammed web sites (HIGH malware risks)
Caution: This site includes Malware, stay away from it
Reputation from Virus Total: https://www.virustotal.com/de/url/c08efc03cc6181614dc919df22432d6d85d3cd080496dffa2535581fceb4de10/analysis/1446767637/