Inconsistent product line.
So when it (WOT) is meant as rating for the website why is there bad customer experience as option? Do I buy/get for free (not really: ads, trackers) the site or the products/services/information of site owner? If it was called usability quality or the like then it would clearly reflect it is for the site quality and not what the site owner in the end delivers even if the content is not a physical product or a service which comes to your home.
One can love or hate Microsoft....I am quite happy with Windows and think the website is safe and contains all the information one is looking for. I am just not too happy with the search function, results often do not match with what I was really looking for.