White Smoke has a great site. It's TRUSTe certificated and even Symantec (my anti-virus company) has given it's certification. So to all those saying it's a virus - I say: wrong.
From my own personal experience - whitesmoke has a wonderful customer service.
They help you with anything you need over the phone and over the website chat.
So far I'm extremely satisfied with whitesmoke and the customer service they offer.