WOT launches the world's first online reputation rating community

WOT - Web of Trust - is launching the world's first online tool for reputation rating on December 3, 2007. This community-based browser add-on allows Internet users to assess the trustworthiness of websites. The community's new website, including free download, can be found at

News and facts

  • WOT community members exchange knowledge about websites via a simple user interface.

  • After a year of beta testing, the WOT user community has reputation data for more than 16 million sites worldwide, and counting.

  • WOT uses four components to rate reputation - trustworthiness, vendor reliability, privacy, child safety - and complements the data it receives from users with information from trusted sources such as listings of phishing sites.

  • The WOT system processes the ratings and produces a reputation rating for each website. Attempts to manipulate the reputation data are effectively countered via sophisticated algorithms.

  • Once WOT has been downloaded, checking a site's reputation is as easy as looking at a traffic light. A WOT reputation icon is displayed next to each link on the search engine's results page. WOT supports Google and other major search engines.

  • A full 99% of current users surveyed found WOT useful and 98% would recommend it to a friend.

Becoming a WOT member is free

  • Becoming a member and downloading WOT is free; no registration is required.

  • WOT is compatible with the Internet Explorer® and Firefox browsers.

  • All members can submit website ratings but are not obliged to do so.

The company's mission

"Our mission is to let our users share their experience of companies, their websites, and the services they offer - for us, it's really about creating a platform for people to share their knowledge." - Esa Suurio, CEO

Customer quotes

"My old computer crashed a bunch of times. After installing WOT, I found out that I might have visited some sites with malicious content." "I found WOT extremely useful, and I will certainly recommend it to all my friends." - Opinion of 98% of WOT users according to a survey carried out in late 2007


WOT, Web of Trust WOT, for "Web of Trust," is the world's first online reputation rating community. It allows Internet users to assess the trustworthiness of websites. WOT is becoming the collective conscience of the web.

The Story of WOT

Behind the community is a team developing the WOT service. Headed by Esa Suurio, Against Intuition, Inc. focuses on developing and providing software and services for the WOT community and on promoting the community's goals. Against Intuition was founded in Finland in 2006 by two visionary graduate students, Timo Ala-Kleemola and Sami Tolvanen, who are now engaged in further system development alongside a group of talented software developers, designers, and database administrators. It's no coincidence that WOT comes from a country that repeatedly has been cited as one of the world's least corrupt countries.