General discussion

Back to Basics

The WOT blog has been running for almost five years now. During this time the authors have changed, quite a few topics have been covered, and more readers have joined our audience.

As more and more web users find WOT, we often get to answer the same questions over again. But who could explain them better than the founders? Let’s take a look at some selected pearls from our blog archive, written by our early-day authors Sami and Timo themselves.

Where would you go meet other WOT users?

The sun is shining and the holiday season is at its highest. Those few that are left in the quiet WOT office are silently staring out of the window thinking summery thoughts. Our recent poll indicated that WOT community members are not very active on having holidays: 17 % of the respondents didn’t admit knowing what is a vacation. However, when you do have a holiday, on which basis do you choose your destination?

Turn on Privacy Settings in your browser

Enabling browser privacyLast year, the US Federal Trade Commission recommended browser companies add options that give users the ability to opt out of online tracking technologies. Mozilla, Microsoft and Google responded by offering ‘Do Not Track’ features in their browsers. But even with greater choice and control over their online experience, people are not using these features.

WOT is available in Korean

The WOT add-on will soon be available in Korean. This increases the number of supported languages up to 15. The update was published today and is now going through the approval process of browser vendors. This takes some days after which the add-on in Korean will be available for download.

Korean flag

WOT currently supports these languages:

WOT is guest on The Colin McEnroe Show: The Spam Scourge

Spam folderWOT users are familiar with nature of spam, those unwanted email messages generated by networks of "zombiefied" computers controlled by rogue programs called botnets. Using ingenious and low cost methods, spam replicates by the trillions. It costs us billions of dollars a year, but a "choke point" has been found that could greatly reduce the flow of spam.

New social features to WOT

Registered users can share their experiences on the web by leaving comments on scorecards and participating in forum discussions. These users are extremely valuable to us, and therefore we want to make it very easy for all WOT users to register. Using tools from our partner Facebook, we have implemented the following features:

Until We Meet Kaye Again

Remember Kaye, our Korean intern who joined the team in February? Time has passed fast, Kaye completed her internship, and it’s time for
‘until we meet again’s.

It’s been a real pleasure to have Kaye here. In this short time she became a valuable member of our small team, and we definitely will miss her.

Targeted Advertising and Your Privacy

Advertising Option IconThe subject of behavioral or “targeted” advertising is getting continued attention this year on Capitol Hill and in the EU. Legislators, privacy experts, consumer advocacy groups and leading technology companies are discussing privacy protection, consumer rights/choice, accountability, compliance and technology.

How can businesses use the reputation data

How do you make money with a service that doesn’t cost a penny to its end-user is a question that we often hear when telling people about the concept of WOT.

Especially in the online environment, the answer can be complex. In WOT’s case, it is the reputation data as the recently published deal with Facebook shows.

Facebook uses WOT reputation ratings to protect users from scams and malware


Facebook logo

Today the WOT team is giddy with excitement to announce a major cooperation with Facebook, the daddy of all social networking platforms. After nearly a year of meeting, talking about and testing WOT data, Facebook has integrated WOT’s community-powered reputation ratings into their security system to provide extra protection for their 500 million plus users.

WOT’s international fans share our story in their language

WOT reached and quickly surpassed twenty million worldwide downloads a few weeks ago. How did we reach all of those people with our message, you may wonder?

Word-of-mouth has always been our most potent communication tool, and WOT has benefited from you, dear users, telling your friends, family and co-workers about our safe surfing tool. Fans of WOT worldwide publish articles and make videos explaining how WOT works so others can learn how to make their browsers safer, plus have a platform to express their opinions and experiences.